Joe Spencer
Strategic - Operational Director at EasyToBook GmbH
Zürich, Switzerland
February 2007 – Current
Leading strategic and operational initiatives critical to the on-going growth within the online travel industry. Initiatives include creating new strategic partnerships, expanding hotel inventory, evaluation and planning of several new products, redefining online marketing channel strategy, and reorganization business processes to increase efficiency and scalability.
- Online Marketing Projects:
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- Localized location content from neighbourhood to country level.
- Created Point of Interest (POI) database to highlight tourist interest in each city.
- Search Engine Optimization (SEO) Strategy including Location Landing Pages, Location based URL Structure and unique location specific content.
- Google Sitemap Proposal
- Web Traffic Analysis
- Management of Google Adwords campaigns
- Social Network marketing campaign proposal
- Affiliate Marketing Program Proposal
